Social Media Plans
When we manage Social Media posts for clients we develop a Social Media Plan. This plan includes the following:
Target audience
Types of Posts (i.e. funny, informative, etc.)
Hashtags
List of Platforms
General Rhythm
Frequency
Days of the Week
Time of day
Holidays to include
Calendar of Planned Posts
By developing a plan, we make sure the strategy is well planned out, ensure we are on the same page with our client and are scheduling our posts to post at the right time according to our Cheat Sheet for Timing of Social Media Posting blog entry.
During execution of the plan, our goal is to get ahead of the game. We will create posts weeks or months before they are scheduled to be released so we have time to get approval from the client. This also helps us ensure proper timing of the posts and helps to avoid missing a time period due to unforeseen events. With that said of course there are always posts that are timely due to recent events or news - don’t forget those!
If you feel like you could benefit from our services, please give us a shout by either filling out our form here, emailing us at info@willettbrands.com or giving us a call at 513-252-2562.