Meaningful Interactions Pay
Connections Matter
Your interactions drive business! It is that simple! Think about it. The more people you and your business interact with, the more chances you have to sell a product or service. It isn’t all about traffic flow. The interactions need to be meaningful and genuine. How can interactions be meaningful and genuine with people that you don’t even know? I am glad you asked. Go into conversations with new people thinking of ways you can add value for them. How can you help them? What problem of theirs could you solve? Might be a little counterintuitive since really the ultimate goal might be to get a sale but if you routinely work to help others it will eventually get back around to you and your business; never-mind all the ways helping people may help you develop as a person in the long run. That may be a little side benefit.
We all want to connect and help each other. But sometimes we tend to avoid uncomfortable situations or we look at forcing interactions to be fake and not genuine. While there may be some truth to that, sometimes there is no other way to meet and interact with more people. And what’s the harm forcing yourself to reach out to others and see what happens. Some of my best friends today came from forced interactions.
Here are some tips:
Be active on social media. Comment on posts providing feedback and suggestions. Share posts you think others would benefit from reading.
Keep interactions personal, not transactional. No one likes when someone is clearly selling something especially if it comes across that they don’t believe in it or care about if you will benefit from it. Interact with someone looking for opportunities to help them and connect on a personal level.
Look for opportunities to meet up with someone that you think you could both benefit from the connection. Ask each other questions. Share lessons learned. Help each other out. Who knows, you may be partners in some upcoming event or business campaign.
Attend networking events. These can be the definition of uncomfortable forced interactions for some people. But they can also lead to some pretty spectacular relationships.
Keep in touch with people. Reach back out to that person you interacted with 6 months ago and see how things turned out. Maybe that will remind them of a reason they could use your businesses’ products and services.
So keep up those interactions. You never know who that next client or best friend is.