Merchandise Inc
Merchandise Inc is a FIRST CHOICE provider to retail and wholesale establishments who is respected for their consistent and accurate performance. Merchandise Inc was established in 1964 and over the years has navigated multiple structural changes to the retail landscape.
We helped Merchandise Inc update their logo, design a Wordmark, redesign their website and .
Logo and Word Mark
The Merchandise Inc Logo was updated from its original design making it more modern and clean. The swoosh was added symbolizing the quick and long reaching shipping capabilities of the company. The Mi letters were kept to keep up with its already well known brand recognition. The wordmark is new incorporating a box around the left side of the image symbolizing a box.
Social Media
Willett Brands helped Merchandise Inc start a social media presence including scheduled posts on Linked In and Facebook. One piece of this plan was to create a cadence called “What’s New Wednesday” where the company posts information about new products they have in their catalog each week.
Website
The Merchandise Inc redesign goals were three fold: bring the old website into the modern day world, reproduce the same information and functionality of the old site and add some new functionality. A style guide was created to standardize colors and fonts across the site.
A new layout was created with a slick new drop down menu. New custom videos, images and infographics were added bringing style, flare, motion and color to the website. A new image gallery was added to help personalize the experience. An online application was added for candidates to apply instead of printing and filling out a document. New banners were added to provide product spotlights. And a search capability was added to help someone find information.
Link: www.merchandiseinc.com
