Maginn Fitness
Maginn Fitness is our first client and we are excited to help bring their dream to life. Maginn Fitness is a new fitness team located on the east side of Cincinnati that utilizes a holistic approach to fitness. Brian and Kristie provide personal training, group fitness training, online training and custom training plans.
We helped Maginn Fitness get started filing for their LLC, writing a business plan, designing a logo, building a website, building a social media plan and implementing that social media plan.
Logo and Word Mark
The Maginn Fitness logo and word mark were really fun to design because the owners have such a passion behind what they are doing and have a million things they want to incorporate into the logo. Of course, a logo is supposed to be simple so we couldn’t fit all that passion. They will have to save some of that energy for teaching their classes.
The arrow in the design represents Brian Maginn’s background from the military where his team has a history stemming from the Indians. The Lotus Plant is known to be a beautiful flower capable of growing from some of the roughest waters representing the client’s ability to do the same.
Fitness Trainer Interview Video
We had a great time getting together with Brian Maginn (one of the fitness instructors with Maginn Fitness) and conducting an interview to put together the below video. The video was split up into a 6 part series and posted over time on Social Media resulting in a lot of new visitors to the website. Willett Brands developed a script, provided all the equipment and manpower to record the video, audio and still images, produced the video(s) and managed the Social Media posts.
Blog Posts
There is no doubt we have learned a lot about fitness from working closely with Brian and Kristie with Maginn Fitness which we have benefited from both professionally and personally. I can’t tell you how much better I feel about my personal workout routine from learning from the “masters” - ha. As part of that learning journey we typically spend time with Brian and Kristie, picking their brain and doing additional research to help them write blog entries so the rest of the world can benefit from their knowledge. The goal is to post a different entry once a month.
Big 4 + More Explained
Your Workout Program Key Characteristics
Summary of the key characteristics to ensure to incorporate into your workouts including Full Body, Variety, Planes of Motion, Balance and Power.
Summary of a good workout plan including warm-ups, the Big 4, Essential Target Areas and Cool Down.
Website
Maginn Fitness is a beautiful website providing all of the information necessary for a potential client to understand the team’s services and to contact the trainers to schedule a session. It’s simple yet intuitive and clean design makes it easy to navigate. It provides background information about the trainers, a gallery of images, a description of their services and a contact form among other content.
Social Media Plan
Willett Brands worked closely with Maginn Fitness to develop a detailed Social Media plan which included at a high level categories of posts for Facebook and Instagram, when those posts were to come out, templates for some of those posts and discussions of video ads/campaigns to take place and when.
