Frequently Asked Questions

What is the difference between Essential Content Creation, Professional Content Creation and Premium Content Creation?

These are varying levels of content matching the chosen plan that basically increase in time required to create. For example, Essential Content Creation includes Custom Images designed to bring life to your website. These images are a great opportunity to engage your audience. Professional Content Creation includes everything from Essential Content Creation adding on more complex and time consuming but further engaging content such as Custom Basic Video and Infographics. Premium Content Creation includes everything from Professional Content Creation adding even more advanced content such as Custom Photography, Custom Advanced Videos, and Help Writing Blog Entries.

What is the difference between Essential Updates, Professional Updates and Premium Updates?

These are varying levels of support to make updates to your website during your contract period matching the chosen plan that basically increases in time required to make changes. For example, Essential Updates includes making updates such as performing new Essential Content Creation (i.e. custom images), adding images to your gallery, updating text on a page or maybe making some minor updates to highlight an upcoming event. Professional Updates includes everything from Essential Updates adding in performing new Professional Content Creation (i.e. Custom Basic Video and Infographics) and doing complete page refreshes as requested. Premium Updates includes everything from Professional Updates adding in performing new Premium Content Creation (custom photography, advanced videos, help writing blog entries), Creating Custom Landing Pages and Interactive Content utilizing custom Javascript, HTML and CSS.

Why are your costs so much lower than other companies?

Willett Brands is a small company with very small overhead costs and efficient processes. Our web designers have a wide array of skills allowing them to perform all necessary tasks from Web Design to Custom Content Creation to Basic SEO instead of handing off portions of the project to specialists. This keeps overhead costs low and provides consistent communication and implementation throughout the project including support.

How long does it take to create a website?

The average website takes 2-4 weeks to complete depending on customer requirements such as complexity and quantity of custom content, whether commerce is required and whether custom Javascript, CSS and HTML is required. Even with longer projects, we can complete the website in phases allowing your online presense to start early in the process while we continue to fill in content and pages in parallel.

Will I have access to the website?

Willett Brands utilizes Squarespace for our websites as the framework while building custom content including custom web page source code to make your website stand out and perform functions that built in capabilities of the framework don't include. Because of this, it is easy for us to provide you Administrator access to your website allowing you to make any updates you would like to make during our contract or after our contract ends.

What types of Analytics do you provide?

Willett Brands utilizes Squarespace for our websites as the framework while building custom content including custom web page source code to make your website stand out and perform functions that built in capabilities of the framework don't include. Because of this, we are able to utilize some of the built in Squarespace functionality such as Analytics, Web Hosting and SSL. You will have Adminitrator access to your Squarespace site where you can view Analytics such as number of visits to your site, what sources are directing people to your website, bounce rate and unique visitors.

What happens after our contract ends?

Since Willett Brands utilizes Squarespace which is known to be an easy platform to host and manage websites, you will be able to make updates with little expertise in web development. Before the contract ends we will make sure you have access and provide you with an education on how to manage your Squarespace account. All custom content and source code we wrote will continue to work with your website. You will be required to keep your account with Squarespace active which is usually an annual cost between $200 to $300 depending on the options chosen to complete your project when we created your account.